Channel Strategy as a Service (CSaaS)
For technology vendors navigating partner ecosystems, GTM alignment, and channel risk.
BanaTech Consulting advises technology vendors on channel strategy when growth depends on more than distribution volume or partner count.
We provide independent, senior-level advisory support to leaders designing, recalibrating, or maturing partner led go to market motions especially where incentives, execution, and accountability are misaligned.
Channel Strategy as a Service is designed for vendors who need sustained strategic judgment, not episodic advice or outsourced execution. This work exists for moments when channel decisions carry real risk and long term consequences.
​We support leadership teams as they make decisions related to:
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How channel models are designed, evolved, and governed
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How partner ecosystems are structured, incentivized, and held accountable
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How direct and indirect motions are aligned without creating internal conflict
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How channel overlap, productivity gaps, and risk are addressed early
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How leaders stay aligned when strategy and execution start to diverge
Our role is not to prescribe tactics or manage programs. It is to surface tradeoffs, name misalignment, and help leaders make decisions that hold up under real channel pressure.